The South Australian Tourism Commission (SATC) is committed to growing the state's tourism industry. The SATC works with industry to support tourism growth.

Tourism Plan

The South Australian Tourism Plan 2020 fits within the Australia-wide approach of Tourism 2020.


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Latest News

Hilltop Hoods

Hilltop Hoods, one of Australia’s titans of live music, to unleash a special home performance at Clipsal 500 Adelaide 2017

20 October 2016

The biggest success story in Australian hip hop, Hilltop Hoods, will return to their Adelaide stomping ground on 3 March 2017, headlining the Friday night concert line up at Clipsal 500 Adelaide.

Coco Rocha

Adelaide Fashion Festival starts today – supermodel Coco Rocha on board

19 October 2016

Adelaide Fashion Festival presented by Mercedes-Benz Adelaide kicks off today with 20 fashion-oriented events held over five days including 10 designer runways.

Bay Sheffield Media Call

Bay Sheffield paving the way for women in sport

10 October 2016

South Australia’s annual sprint-race, the Bay Sheffield, will celebrate 130 years with a boost of State Government funding – seeing an increase in the women’s prize pool to the equivalent of their male counterparts.

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