SATC Board

The South Australian Tourism Commission (SATC) Board, established under the South Australian Tourism Commission Act 1993, is the governing body of the SATC. Each financial year the board enters into a performance agreement with the Tourism Minister covering areas such as tourism policy and planning, market share, industry sustainability, advocacy, visibility, financial management and performance measurement.

Vivonne Bay, Kangaroo Island Vivonne Bay, Kangaroo Island

The Board of Directors has overall responsibility for planning the strategic direction and monitoring achievements and goals of the SATC, maintaining strong partnerships with industry and ensuring sound corporate governance.

About the Board of Directors

The board consists of not less than seven and not more than ten directors and is currently comprised of the following:

Mr Sean Keenihan (Chair)

Sean Keenihan Sean Keenihan

Sean has extensive international engagement experience, with a focus on international competitiveness and a commitment to job creation in South Australia. He is a recognised opinion leader around Australia’s engagement with China with a particular focus on South Australia’s economic transformation through improved trade and investment dealings with China.

As the SA Government’s Strategic Advisor on China, Sean provides strategic advice to the Premier, Ministers, Local Government and Industry Bodies to facilitate closer bilateral links between South Australia and China. As a highly competent Mandarin speaker, Sean plays a pivotal role in trade and investment deals involving Chinese Parties.

Sean is also the Chairman of Partners at Norman Waterhouse Lawyers and specialises in commercial, infrastructure, property and foreign investment law and transactions. Sean has led the South Australian local government sector’s growing role in key infrastructure, development and commercial projects and is a leading voice on the critical economic development role that Councils play to grow local economies and communities in South Australia.

Sean is the National Vice President of the Australia China Business Council and President of the South Australian branch. ACBC provides education and support to businesses seeking out trade and investment opportunities with China.

Sean was the recipient of an Australian Government Scholarship to study intensive Mandarin in China in the late 1980s prior to commencing a double degree in Law and Arts at the University of Adelaide.

Sean’s roles include: Chairman, South Australian Tourism Commission, Chairman, Norman Waterhouse Lawyers, SA Government Strategic Advisor – China, National Vice President of the Australia China Business Council Ltd and SA President of the Australia China Business Council, Board Member, Salisbury Water Management Board, Economic Development Board’s Industry Growth Sub-Committee Member, Member of the Advisory Committee of the Confucius Institute (Uni Adelaide), and Foundation Member of the Advisory Board for the Centre of Asian Business (UniSA).

Mr Ian Horne

Ian Horne Ian Horne

Ian Horne is one of South Australia’s most experienced industry advocates and association executives.

Ian has a Master of Business Administration (MBA) from the University of Adelaide with original qualifications and experience in industrial relations.

Ian has been a member of the Australian Hotels Association (SA) for almost 30 years, establishing their successful Group Training Scheme, before being appointed CEO. Ian oversaw the achieving of legislation for and successful introduction of gaming machines into hotels in 1994, a move that has clearly reinvigorated the industry to the point where SA now boasts some of the best hotels and pubs in Australia.

Along with his managerial roles at the MTA and the AHA, Ian has been the Vice Chair, Treasurer and Board Member of the Adelaide Convention and Tourism Authority, a director of Host Plus Superannuation and many advisory and community based boards and committees.

Mr John Irving

John Irving John Irving

John is an experienced, successful and independent company director and chair, business advisor and mediator. Utilising his professional accounting and financial skills, commercial and legal knowledge and business experience, he guides people and their organisations to achieve success by providing strategic direction, implementing effective governance policies and processes and introducing appropriate measures to mitigate risk.

He brings a valuable perspective and clarity of mind to solving complex business problems and enjoys the variety of working with different organisations and people in dynamic environments that foster and encourage innovation and the development of others.

John is Chair of the State Theatre Company of South Australia, AMPAG (Australian Major Performing Arts Group), Martindale Holdings Pty Ltd (Farming) and 45 Park P/L (Property Development). He is also a board member of Creative Partnerships Australia (formerly AbaF), Yarra River Administration P/L and Yarra River Holdings P/L.

He is a Fellow of the Australian Institute of Company Directors (AICD).

Mr Andrew Ford

Andrew Ford Andrew Ford

Andy Ford, retired Woods Bagot Director, is one of the leading design principals in Australia. His proven creative, technical and professional abilities in Architecture and Interior Design are matched by an understanding and appreciation of commercial realties: he is both designer and manager, professional and businessman.

Recognised as a skilled leader and manager of multi-disciplinary teams, Andy’s strategic expertise was utilized on major and special projects in Australia, Asia, Middle East, North America and Europe.

Andy sits on several commercial, and not for profit boards.

Ms Julie Smith

Julie Smith Julie Smith

Julie Smith has been involved in the tourism industry in the Flinders Ranges for more than 30 years, operating Rawnsley Park Station, with her husband Tony, since 1984. Since then they have expanded the accommodation offering at Rawnsley Park to include a caravan park, holiday units and eco villas. They also now have a restaurant and shop on the property, and provide a range of 4WD tours and guided bushwalking tours.

Julie has been involved in regional tourism for the last 15 years, initially as chair of the Flinders Ranges Tourism Operators Association, then chair of Flinders Ranges and Outback Regional Tourism (FROSAT), and most recently as a board member of the SA Tourism Industry Council (SATIC).

In her spare time Julie likes to study languages, particularly French and German.


Ms Jayne Bates OAM

Jayne Bates Jayne Bates

Jayne Bates has an extensive background in areas of Regional Tourism, Local Government, Regional and community development, Planning and Natural Resource Management.

Jayne has lived on Kangaroo Island for most of her life and with her husband and son operate a farming enterprise, now covering 6 generations. She also operates a coastal tourist accommodation business in Penneshaw.

Jayne held the position of Mayor Kangaroo Island for 8 years, until she stepped down in November 2014. She has fulfilled many roles, both local and state and was a Board member of the Kangaroo Island Futures Authority until June 2015.

Currently Jayne is an inaugural member and Acting Chair of the Kangaroo Island Industry and Brand Alliance, a Board member of Tourism KI and the KI Natural Resource Management Board and the independent Chair of the KI Development Assessment Panel.

Ms Jo Collins

Jo Collins Jo Collins

As Executive Director of Strategy and Engagement within Primary Industries and Regions SA, Jo drives the strategic direction of the agency and leads the development of the State Government’s strategic and economic priorities of Premium Food and Wine from our Clean Environment.

Jo brings to PIRSA extensive skills in strategy development, communications and community engagement and positioning government agency effort to best deliver strategic policy outcomes. Jo has held leadership positions with the Department of Environment, Water and Natural Resources, the Premier’s Murray- Darling Basin Taskforce and the Department for Water.

Jo spearheaded the Fight for the Murray campaign, a cornerstone of the state’s ultimately successful strategy to secure an extra 450 gigalitres of water, and led the communications and engagement underpinning Water for Good – SA’s plan to ensure water security to 2050 and beyond.

Mr Mark Young

Mark Young Mark Young

Mark Young is the Managing Director of Adelaide Airport Limited (AAL) and has played a key role in Adelaide Airport Ltd’s expansion and growth over the past decade. He has led the company since 2011 through a period of record international passenger growth and significant infrastructure spending. His earlier role as CFO saw him lead AAL’s successful $405million capital raising program in 2010, while maintaining its strong credit rating and healthy balance sheet.

Mr Young previously enjoyed 20 years with diversified contract mining, civil engineering and building construction group, Macmahon Holdings, including as Finance Director.

He has a Bachelor of Economics (Accounting) from the University of Adelaide and is a Fellow of the Australian Society of Certified Practicing Accountants and a Fellow of the Australian Institute of Company Directors. Mr Young also has completed an Advanced Management Program at the Harvard Business School in the US.

Mrs Fiona Hele

Fiona Hele Fiona Hele

Fiona Hele is a Chartered Accountant and a Director of Perks & Associates, heading up Perks Business Advisory and People & Culture. Fiona has extensive experience in providing strategic business advice to a broad range of organisations across the private and public sector. Her primary areas of focus include strategic planning, risk management, corporate governance and human resources. Fiona’s previous experience includes time with the Big 4 accounting firms both nationally and internationally.

Fiona has a Bachelor of Commerce from The University of Adelaide, is a Fellow of the Institute of Chartered Accountants and a Graduate of the Australian Institute of Company Directors. Fiona is a Director of the Adelaide Venue Management Corporation, a member of its Audit & Risk Committee, Director and Treasurer of the Adelaide Fringe and Chair of its Finance & Risk Committee and a Director of the Perks Foundation. Fiona is also the driving force behind Perquisite, Perks’ Women in Business group and Perks’ Women in Government Leadership Program. Fiona is passionate about driving positive change and sustainable growth in businesses across South Australia.

Mr Rodney Harrex (Ex Officio)

Rodney Harrex Rodney Harrex

Rodney Harrex is the Chief Executive of the South Australian Tourism Commission, and responsible for marketing South Australia’s premium food and wine, unique wildlife experiences, destinations and sporting and cultural events and festivals to Australians, South Australians and the world. Mr Harrex commenced in this role in April 2013 after a 25 year career with Tourism Australia, where he rose to the position of General Manager, UK and Northern Europe. During his tenure with Tourism Australia he was employed in management positions in the fields of media relations, business development and international marketing, while stationed in London, New York, Los Angeles, Auckland and Sydney.

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