South Australia. A brilliant blend. The official site of the South Australian Tourism Commission
South Australia. A brilliant blend.South Australia. A brilliant blend.

About the SATC Board

THE SOUTH AUSTRALIAN TOURISM COMMISSION BOARD

Under the South Australian Tourism Commission Act 1993, a Board of Directors was established as the governing body of the Commission.

The Board consists of not less than 7 and not more than 10 directors, and is subject to control and direction by the Minister.

Each Financial Year the Board enters into a Performance Agreement with the Minister covering areas such as tourism policy and planning, market share, industry sustainability, advocacy, visibility, financial management, performance measurement etc.

The Board meets at least once a month and currently comprises:

The Chairman - Robert (Bob) Foord

With over 35 years experience in the tourism and travel industries, Robert Foord has an intimate understanding of the Australian and international tourism sectors.

He is a former Director of Jetset Tours (WA) Pty Ltd and Jetset Tours (SA) Pty Ltd. In 1982 he established the Proud Australia Group of Companies. Since then Mr Foord has expanded the business to become one of Australia’s leading tourism operators.

The Proud Australia Group now operates Travel Centres in Australia and overseas. It owns and operates the River Murray cruise vessel Murray Expedition. It also owns and operates hotels in Australia and overseas. The Group is one of Australia’s major exporters of Tourism.

Today, the Proud Australia Group maintains the same private ownership but a far more extensive and diverse business portfolio.

The Group primarily derives its income from:

  • Travel, Tourism & Hospitality
  • Property Development and Investment
  • Media Production and Sales
  • Health and well being

Mr Foord is:

  • Chairman of Proud Australia Group of Companies
  • Chairman of Travel Auctions Australia Pty Ltd
  • Chairman of the South Australian Tourism Commission
  • Chairman of the Adelaide Entertainment Centre
  • Chairman, Indonesian Humanitarian Organisation
  • Board Member of the Australian Rainforest Foundation
  • Former State Convenor for Australia’s Tourism and Transport Forum
  • A founding member and past Chairman of the South Australian chapter of ATEC formally, the Inbound Tourism Organisation of Australia (ITOA)
  • A past Board Member of the South Australian Travel Agency Licensing Board.

In 2003 Mr Foord was awarded a Centenary Medal for Services to Tourism.

He lives in Adelaide with his wife Sheryn and they have 5 daughters.

 

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The Deputy Chair - Anne Skipper
Dip Nursing, FAICD, FAIM

Anne Skipper AM is an experienced businesswoman and has been a nurse, change agent, business owner, board director and public advocate in Australia. She has had a diverse portfolio working in government, private sector and community based organisations in public health, media, women’s affairs, leadership, children and young people and more recently corporate governance.

Anne is currently the Principal of Anne Skipper and Associates and an Associate of @ the Board Table, a specialist organisation consulting in corporate governance and strategic planning for boards and advisory committees.
Her career highlights have been; founding the highly successful leadership development business The Teleran Group, Chairing the International year of the Family and in 2000 being awarded a Member of the Order of Australia for community service.

It is this unique and diverse combination of skills that gives Anne a profile nationally as a board director, speaker, governance consultant and a facilitator.

Anne is currently a core facilitator for the Australian Institute Company Directors delivering governance training both nationally and internationally.
Anne has had over 25 years experience as a company director and over that time held positions as a director and chair of boards in the private, government and not-for-profit sectors. She is currently:

  • Chair Plan International Australia, Director Plan Hong Kong and Director Plan International board.
  • Deputy Chair for the South Australian Tourism Commission Board
  • Director, Australian Central Credit Union
  • Chair, Royal District Nursing Service SA
  • Director Credit Union Foundation of Australia
  • Director Qantas Foundation
  • Director Aboriginal Foundation of SA

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Jeff Ellison

Jeff is the Managing Director of the SeaLink Travel Group, a position he has held since 1997. Jeff is a Chartered Accountant and joined SeaLink following 8 years in Private Practice. Jeff has been instrumental in the development of SeaLink from a ferry and day tour operator to a diversified tourism and transport operator with interests in ferries in Australia and New Zealand, Coach Charter and Day Tours, Retail Travel Agencies in Adelaide, Sydney and Melbourne, Outdoor Education on Kangaroo Island and Information Technology. The SeaLink Travel Group now provides both retail and wholesale travel packages for many sectors of the industry including holiday travel and event promotion.
The company is now considered the largest locally owned travel and tourism operator in South Australia, employing over 320 people and has won a host of awards as a major tourism and transport operator.

Jeff has a passion for Information Technology and has been instrumental in the development of a customised reservations system solution that has attracted other tourism operators to implement the Software.

Jeff has a strong appreciation of the value of marketing and the need to invest in “selling” South Australia. This has enabled the SeaLink Travel Group to grow into one of the top 100 companies in South Australia.

Jeff currently sits on the following Boards:

  • Board Member South Australian Tourism Commission
  • Chairman South Australian Tourism Commission Audit and Risk Management Committee.
  • Board Member of the Adelaide Convention Centre and Chairman of the Audit Committee.
  • Deputy Chairman of the Tourism Transport Forum (TTF) Board and Chairman of the Audit and Finance Committee.

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Lyn Tuit

Lyn Tuit is based in Sydney where she is a marketing consultant.

She was formally the Regional Manager, Southern Europe for the South Australian Tourism Commission, based in Paris. Her responsibilities included both marketing and public relations in France, Italy and Spain. Lyn also worked for the Agent General of South Australia's London office throughout this period handling ministerial visits, wine promotions and trade related matters.

Prior to this eleven year appointment with the Commission, she was employed by the Department of Foreign Affairs and Trade as Director Australia France Foundation, First Secretary Cultural Relations and Public Affairs at the Australian Embassy in Paris. In this diplomatic role, she was involved in negotiating bilateral agreements in areas such as the arts and sport, she managed the Australian government's cultural program in France, looked after corporate sponsorship and oversaw the press and public affairs' offices.

Her experience in the arts in South Australia includes a period as General Manager, State Theatre Company of South Australia, General Manager, Starlight Express and Company Manager for the tour of the Theatre des Jeunes Annees for the Adelaide Festival of Arts. She is currently a Board member of the Alliance Francaise.

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 Jane Jeffreys

Jane Jeffreys is an experienced Company Director and Managing Director of Jane Jeffreys Consulting, a successful Management Consulting firm based in Adelaide, South Australia. The business undertakes Organisation Reviews, Strategic Planning, Board & Executive Performance Reviews, and Mentoring services.

She works principally with Boards and Senior Executives in addressing issues of strategic relevance to the success of their organisation.

Jane has extensive experience in business, tourism and hospitality including as a consultant to both the public and private sectors. She was formally a Senior Executive and Acting CEO of the Adelaide Casino, and an Executive with Hilton International Australasia.

Jane’s key areas of expertise include the ability to identify and focus on the critical issues, the ability to find innovative and creative solutions, outstanding communication skills and established business networks. She is an experienced Board Member, strategic thinker, and has the confidence to challenge conventional wisdom.

Jane is currently:

  • Jane Jeffreys Consulting Director
  • Adelaide Convention Centre Chairman (since 2003)
  • ECH Inc Deputy Chairman
  • Port Adelaide Football Club Director
  • Gaming Care (AHA Early Intervention Agency) Chairman

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Michael D Tilley
BA, FCA

Michael Tilley is the Chairman and co-founder of Terrain Capital Ltd.

Terrain Capital Ltd, formed in Melbourne in 2000, provides corporate advisory and investment banking services for public and private companies within Australia and throughout the rest of the world. His primary responsibility is the strategic management of Terrain Capital's business.

Michael has worked in the accounting and finance industries for more than 25 years and he has a broad range of senior advisory and project management experience in all facets of corporate finance.

Michael is:

  • Chairman, Lower Murray Water Corporation
  • Chairman, Free Eyre Ltd
  • Director, Vision Superannuation Fund
  • Director, North Queensland Metals Ltd
  • Director, V-Line Passenger Pty Ltd

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Ian Horne

Ian is the General Manager of the Australian Hotels Association in SA, having originally joined the association in 1983 as its first manager of what is now the Hospitality Group Training Company employing over 250 apprentice chefs, cooks & hospitality trainees in SA, then as AHA industrial Relations Manager and in 1986, took over as Executive Director of the AHA (SA), a position he held for the next 12 years to 1998. During this time, Ian oversaw the successful introduction of gaming machines into hotels & clubs in 1994, a move that reinvigorated the industry and has seen the creation of some of the best hotels and pubs in Australia.

Ian is a former Vice Chair, Treasurer and board member of the Adelaide Convention and Tourism Authority, chair of the former SA Tourism Industry Council and was a member of then Tourism Minister the Hon. Barbara Wiese's advisory board.

In 1998, Ian became the Executive Director of the Motor Trade Association (SA), the peak industry body for the retail motor industry in SA. He returned to the business of Hotels as AHA (SA) General Manager in September of 2005.

Ian holds post-graduate qualifications in management including a Master of Business Administration (MBA) from the University of Adelaide. Ian is a member of the Australian Institute of Company Directors.

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Michael Abbott QC

Michael Abbott is a Queens Counsel and Barrister resident in South Australia.  He graduated with a law degree from the University of Adelaide in 1965 and commenced in private practice in 1966.  He is admitted to practise in every State and Territory and has appeared as Counsel in a number of significant cases and Royal Commissions throughout Australia.  He has appeared for offices of AWB at the Cole Royal Commission into Iraqi Wheat payments in 2006 and acted for the Board for the State Bank of South Australia and Beneficial Finance Pty Ltd both during the Royal Commission and in subsequent litigation against the Bank’s directors.

Michael Abbott has advised and appeared for the Governments of South Australia and the Northern Territory and has lectured on corporate responsibility, duties of directors and other topics relating to the role of directors.  He is a former president of the South Australian Bar Association, former Chair of the Australian Malaysia Institute, a former chair of the Australia India Council and currently is the Chair of the Board of the Art Gallery of South Australia.

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Kerry Lehman

Kerry Lehman is co-founder of Brand Partners, marketing practitioners, who work as partners with a number of brands nationally.

Kerry has held executive roles in private and publicly listed companies and has brand, communications and marketing-specific experience across a broad range of industries, spanning retirement living, banking and finance, insurance, health, retail, education, professional services and manufacturing.

She has been developing and implementing marketing strategies for a diverse client list for over 20 years.

Past and present clients include a range of industries and business types. Including public companies, not-for-profits, education and both small and large private organisations.

Kerry holds a Bachelor of Business – Marketing Major and has graduated the Stanford Uni/National University of Singapore – Executive Development Program.

Kerry currently holds a Board role related to Gannon Lifestyle Group, retirement villages development fund, representing investors, and is on the Board of COTA IMS (Insurance and Membership Services).

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The CE – Ian Darbyshire (ex-officio)

Ian was appointed Chief Executive of the South Australian Tourism Commission in February 2010.

He has a strong track record steering organisations to success across a variety of industries and working in collaboration with the public and private sector. He has thrived on challenges and leading organisations to fulfill their potential in highly competitive fields.

Following a lengthy career in CEO and Managing Director roles in the United Kingdom Ian emigrated to South Australia with his family in 2007, having fallen in love with the state during previous holidays in Australia.

Most recently Ian was CEO of leading SA real estate business, Toop and Toop, where he led the development of a new business strategy for the firm.

Before coming to Adelaide, he was the Group Managing Director of Connaught Plc, a large UK, publicly-listed company providing services to the public sector, particularly in social housing.

Prior to this Ian was CEO of Bennetts UK Ltd, a privately held insurance broker centred on the Midlands and south. As CEO he led a management buy-out and an eventual sale to Cox Plc.

From 1994 to 1999 Ian was Managing Director of Flexiform Ltd, a privately held company offering office furniture design, manufacturing, sales and installation services as a complete package.

Ian has a BSc Biochemistry from the University of Manchester.

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