South Australian Tourism Commission Marketing Campaigns

Use this page to stay up to date with the South Australian Tourism Commission's marketing campaigns.

Read overviews of each campaign, see images and watch our latest advertising footage aimed at marketing South Australia and its brilliant tourism attractions.

September – November Shorts Value Add Campaign

To encourage consumers to travel to regions further from Adelaide, the South Australian Tourism Commission created a value add campaign in conjunction with SeaSA Ferries and the Department for Environment and Heritage.

Holiday Affairs – interstate

Holiday Affairs offers great deals on some of South Australia's most popular regions, backed by a $2.1 million marketing push to target high-yield interstate visitors.

Shorts Winter Sale - intrastate

This campaign aims to encourage more South Australians to explore their own backyard, and promotes special offers from the popular South Australian Shorts book to boost tourism during this traditionally quieter period.