Events

Events

Events South Australia is the events arm of the South Australian Tourism Commission.

Its charter is to promote South Australia as a tourism destination and attract visitors to South Australia through securing, managing, developing and sponsoring major events and leading the events industry.

Events South Australia successfully manages three major events; the Credit Union Christmas Pageant, Santos Tour Down Under and the biennial Tasting Australia.

Major Events

Events South Australia owns and manages the Santos Tour Down Under, Tasting Australia and the Credit Union Christmas Pageant. Events South Australia has sponsored more than 50 events, ranging from major festivals such as WOMADelaide and the 2012 Australian Swimming Championships, through to smaller events across South Australia, as part of the Regional Events and Festivals Program.

Sponsorship

Events South Australia provides sponsorship support to many large and small existing events to increase promotion and in turn increase the size of these important events. Events South Australia manages a yearly sponsorship program called the “Regional Events and Festivals Program”. The program supports marketing activities of regional events that promote the local region and South Australia as a tourism destination.
Phone +618 8463 4697

Leading the Events Industry

Events South Australia is the leader in the South Australian events industry. Events South Australia conducts industry workshops and information sessions for the industry to network and share information. It facilitates workshop topics that affect all events and encourages discussion with industry leaders.
Phone +618 8463 4697

Bidding for Events

Events South Australia identifies and researches opportunities to attract and/or develop new and existing events and actively bids or negotiates for targeted events. Events South Australia takes a strategic approach to the development of the state’s event calendar. It seeks to complement the core listing of annual events on the state’s calendar by securing additional one-off events. These are typically major profile or mass participation events. This helps to ensure a balance of activity across the year, the utilisation of events infrastructure of venues, facilities and services, as well as increasing vibrancy for the city and economic return.
Phone +618 8463 4700

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