Industry Development

The South Australian Tourism Commission has developed the following publications, guidelines and policies available for you to download.

Tourism industry research and ‘fast facts’ are available in our Research section.

Further assistance with industry development can be obtained from the South Australian Tourism Industry Council (SATIC). Please visit the SATIC website for more information.

Events Support

Regional Events and Festivals Program [PDF, 5.28MB]

Tools for developing your tourism business

Getting Started in Tourism [PDF, 314 KB]

Australian Tourism Data Warehouse (ATDW) e-kit - a 'how to' guide for promoting your business online

Australian Tourism Data Warehouse (ATDW) registration forms

Business Planning Template [DOC, 170 KB]

Your Guide to Developing Tourism Products and Experiences [PDF, 755KB]

Guidelines for Producing Trail Signage [PDF,2.4MB]

How to create a tourism package [PDF, 210 KB]

How to Handle Complaints [PDF, 170 KB]

Industry Advice Kit [PDF 1.2 MB]

Interactive Pricing Calculator [XLS, 100 KB]

International Marketing Checklist [PDF, 25 KB]

List of Accredited Visitor Information Centres (VICs) [PDF, 700 KB]

Tourism Weblink Index [DOC, 179KB]

Tourism Strategies

South Australian Tourism Plan [PDF, 2.48 MB]

South Australian Tourism Plan Overview [PDF, 897 KB]

South Australian Tourism Plan 2009/14 - 2009 Performance Summary [PDF, 1.6 MB]

South Australia’s Strategic Plan - Tourism Implementation Action Plan [PDF, 419 KB]

Clare Valley and Barossa Tourism Plan [PDF, 1.87 MB]

Cycle Tourism Strategy 2005-2009 [PDF, 973KB]

Nature-based Tourism Strategy 2004-2009 [PDF, 936 KB]

South Australia Food and Wine Strategy 2009 - 2014 [PDF, 640 KB]

Kangaroo Island Regional Strategic Plan [ PDF, 2.8 MB]

Riverland Regional Strategic Plan [PDF, 3.1 MB]

Fleurieu Peninsula Integrated Strategic Tourism Plan, 2007 - 2012 [PDF, 1.09 MB]

Sustainable Tourism

Case studies

Design Guidelines for Sustainable Tourism Development [PDF, 6.3 MB]

Sustainable Tourism Development in Regional SA - Discussion Paper [PDF, 2 MB]

Sustainable Tourism Package [PDF, 285 KB]

Sustainable Tourism Principles [PDF 54 KB]

Sustainable Tourism: Justin Francis, responsibletravel.com
Youtube video Part 1 , Part 2

2010 International Marketing Industry Forum

SATC Industry Forum:

The International Marketing unit holds an annual Industry Forum for South Australian operators in November. This event provides operators with an opportunity to meet directly with SATC's international and domestic trade marketing staff, and receive valuable in-market updates.

Sections of the 2010 Industry Forum Operator handbookare provided below along with market update presentations from each SATC international office.

International Overview Presentation [PDF 2.41 MB]

The International Market Place [PDF 378 KB]

International Marketing Partnership Opportunities [PDF 363 KB]

SATC's International Representatives [PDF 479 KB]

India [PDF 351 KB]

China and Hong Kong [PDF 393 KB]

Singapore and Malaysia [PDF 383 KB]

Italy [PDF 335 KB]

France [PDF 349 KB]

Central Europe [PDF 375 KB]

UK-Ireland-Benelux-Nordic [PDF 378 KB]

The Americas [PDF 529 KB]