Campaigns 2007 / 2008

Read overviews of past campaigns; see images and watch advertising footage marketing South Australia and its brilliant tourism attractions.

Holiday Affairs - Interstate

Holiday affairs offers great deals on some of South Australia’s most popular regions, backed by a $2.1 million marketing push to target high-yield interstate visitors.

Shorts Winter Sale - intrastate

This campaign aims to encourage more South Australians to explore their own backyard, and promotes special offers from the popular South Australian Shorts book to boost tourism during this traditionally quieter period.