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New iPhone 'app' for Adelaide

26th February 2010

Visitors to Adelaide will have the best of the city's tourism offerings at their fingertips with the launch of a new free Adelaide City GPS and Audio Tour iPhone 'app' which is now live.

South Australian Tourism Commission (SATC) Executive General Manager Marketing and Sales, Steve Kernaghan, says the 'app' has been supported by the SATC's Tourism Development Fund which invests in tourism initiatives which draw visitors to the State and enhance their stay while here.

"The development of the Adelaide 'app' builds on the popularity of the free iPhone 'app' developed for this year's Santos Tour Down Under event, plus the Fleurieu Way and Butcher Baker Winemaker Trail tours for in-car GPS units,” Mr Kernaghan says.

"This clever new technology will assist us in communicating the best of our city to visitors via the connectivity provided by iPhone devices.

"Visitors will be guided around Adelaide's city streets and attractions by 'Annabelle', who will provide informative commentary at points of interest, so it's really like having a local right there with you.

"We're thrilled that we now have a free 'app' that will give visitors more ways to find out about Adelaide and its tourism experiences, and the launch is especially well timed with an influx of visitors expected for our Adelaide Fringe and WOMADelaide events.

"When used in conjunction with other event 'apps' such as those created by the Adelaide Fringe and WOMADelaide for this year's events, visitors will be able to make the most of their Adelaide experience.

"The popularity of tourism and event related „apps' continues to grow with more than 11,000 people downloading the Santos Tour Down Under iPhone 'app' in January, and iTunes named it their second top downloaded sports 'app' in Australia during the event.”

The Adelaide City GPS and Audio Tour iPhone 'app' makes use of the inbuilt GPS system in the visitor's iPhone to guide them through the city with audio narrative at 29 points of interest including the South Australian Visitor and Travel Centre, the Adelaide Zoo, Rundle Street, the Adelaide Central Markets and more.

The iPhone 'app' (a downloadable application) will feature:

• A 60 minute do-it-yourself city tour with audio narrative and directions


• Further information and audio narrative about points of interest along pre determined routes.

Media contact:
Public Relations Unit,
telephone +61 8 8463 4500
or email satc.pr.publications@saugov.sa.gov.au