South Australia. A brilliant blend. The official site of the South Australian Tourism Commission
South Australia. A brilliant blend.South Australia. A brilliant blend.

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Research Reports - Current

A range of general reports about the tourism industry as a whole and specific sectors. In this section you will also find useful operator guides to assist with planning and marketing of your business.

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Cellar Door Survey 2003

  

A market research study conducted in March, April and May 2003 which updates the cellar door research undertaken in 2000 and provides a broad understanding of the structure of the wine tourism market and the motivations and characterists of wine tourists.

Consumer Segmentation Study 2006

  

The Consumer Segmentation Study presents the results of specific customer focused segmentation research which Colmar Brunton undertook for the SATC. The research examines the key behavioural and motivational drivers behind the decision to visit South Australia and identifies seven consumer travel segments for the state. The findings provide a framework for the development and marketing of South Australian tourism product.

Regional Branding Market Research

  

Market research study conducted in 2000 to investigate awareness and destination image for South Australia's twelve tourism regions.

Visitation to Major Attractions & Events 2006/2007

  

This report provides visitor/attendance numbers for a variety of South Australia's attractions and events for 2006/2007.